Optimize Listings - Item Visibility on eBay

eBay listings and item visibility are likely to be affected and influenced by specific actions taken when creating and maintaining said listing.

Within this article, we will provide some basic steps and advice in how to get the best out of your listings and improve their visibility worldwide. This includes Buyer visibility and also within both eBay Shop View and Seller Hub.

Item visibility on eBay is primarily influenced by:

Keywords in titles
Item specifics
Mobile friendly item description
Return policies
Free shipping
Images displayed and their titles
Performance standards
Listing in right categories
Item location
Default shipping location (Applicable to item/brand/shop etc searches)
Geotargeting (also known as Geolocation targeting or IP Geotargeting)

Abiding by and keeping up to date with eBay Business policies is vital to ensuring listings are active, available in the locations desired, and not liable for eBay violations.

As these Business Policies are updated on a relatively frequent basis, we have an article which offers a guide to the most significant recent updates in 2017.

Important to bear in mind is that it is possible that search results may vary on certain factors:

  • Whether you are signed in to your eBay account and/or
  • Whether you are viewing as a Buyer and/or
  • The location(s) set for the search ie Default search location, Domestic, EU, Worldwide etc

Listings are shown in eBay Shop Views (and search results) based on the shipping country of the viewer. For example, if your default shipping country is the UK, items (original and translated) with shipping options to UK will be shown.

Based on our experience and research, listings are likely affected and influenced by the previously mentioned Geotargeting. The visibility of your items/listings internationally, depends on the IP (address) Geolocation (geotargeting). Simply put, an offer available in in the closest proximity market (based on your IP address) is likely to be seen to be higher in the listing priority.

Buyers from the domestic eBay site can view the items and order them anytime, whereas if you are signed in to your eBay account and are seeking to view your items on international eBay sites, they may not be visible.

However, if you can not view the articles from your IP location, it does not mean they can not be found and are not visible to prospective buyers. 

In the event that listings are not visible (once you checked the different views and shipping locations etc), it may be related to this from eBay's User agreement ''a listing may not appear in some search and browse results regardless of the sort order chosen by the buyer.''

In cases such as this, please contact eBay directly for support.

Working with the eBay ''Cassini'' Requirements:

eBay updated their search engine in 2013, changing a lot of the requirements related to optimizing listings. As this article from WebRetailer suggests, ''eBay likely put these policies into place for several reasons, including:''

  •  ''They wanted to limit the number of duplicate listings in their marketplace, making it easier for a customer to find products.''
  • ''Google made changes to their search engine penalizing websites with duplicate content.''

''Just like Google’s search engine, Cassini is all about relevance and the customer. Cassini reflects how much value you can offer the customer as a seller.''

Again, as the article suggests, ''Cassini wants Relevant content (product title, description, images, categories, item specifics), Value for buyers & Top-rated to above standard seller ratings''.

In conclusion, to offer the best opportunity in optimizing your listings, ensure Business Policies are adhered to, especially those updates included here in this updated FAQ Article.

Finally, understand and operate according to eBay's Cassini Search Engine.

For additional information related to eBay item visibility, Business Policy updates and Cassini, please check the following articles:

eBay Enforcement Updates FAQ 2017

Getting The Most From Item Specifics

Managing International Shipping Methods

WebRetailer - Getting Seen on eBay: 21 Tips for Cracking the Cassini Search Engine


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